You may want to add a Google Analytics Tracking ID to collect data for your event. It's useful, for example, if you want to track user activity for certain pages of your site.
First, open the admin portal of your event's website and open Settings>Conference.
Scroll down until you find the Google Analytics Tracking ID field.
Once you have added the ID, be sure to click Save at the bottom of the page.
The page will refresh and you should see a confirmation near the top.
If you are unsure on how to obtain the Google Analytics Tracking ID or would like further assistance please feel free to contact Zerista support, alternatively please contact your project manager.