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Gamification Overview

Gamification

Gamification is an option available to you to embed a game within your Zerista app. We have found that the game will attract more uses to the app, promote attendee/exhibitor interaction, and gets attendees talking to each other.

 

Game Promotion

We start with the website and adding a gaming icon to the home page of the website in the top left corner. We want to make sure to find some sort of name for the game and then create a 400x400 thumbnail image for the site (attached as GameWebsiteThumbnail400x400.png) with the name of the game and something like 'click here to wind prizes' so people are interested in the game.

Once on the gaming rules page you can see there is another header image. This image size needs to be 650 pixels in width (example attached as exampleGamingBanner.png). The height is your discretion but i would recommend no more and 250 pixels in height. The banner placement is shown below.

 

Gaming in the App

Here is an example of the gaming options added to the home page of the app. You can see there are 2 gaming widgets. 1. shows your rank, a message about gaming, a button to access your scanner and a button to pull up your QR code which can be scanned by other gamers. 2. shows the leader board of the game and then a link to the rules page (how to i get points, attached) and a 'see all' to see the entire leader board.

 

Creating Your Game

The first step is to start populating our rules page using the example rules attached. (ExampleGamingRulesPage.docx)

To do this you can pick from this list of achievements:

  1. Add Attendee
    • Two ways of gaining the points
      1. Scanning the attendee's QR Code (on badge or in the app)
      2. Going to Attendees and adding a person as a favorite
    • You can also specify one attendee to be worth more points. For instance if you find the Keynote Speaker you get 100 points.
  2. Add Exhibitor (and/or Sponsor)
    • Two ways of gaining the points
      1. Scanning the exhibitors's QR Code (printed copy or incorporated in exhibitor's booth graphics)
      2. Going to the Exhibitors section in the app and adding an exhibitor as a favorite
    • Additional filters are available:
      1. Exhibitor Type - you can make Sponsors worth more then Exhibitors.
      2. Sponsorship Level - you can make Diamond Sponsors worth more than Gold. Gold more than Silver, etc.
      3. Specific Exhibitor - you can make one particular Exhibitor worth more than others
  3. Add to Schedule (Agenda)
    • Two ways of gaining the points
      1. You can scan the session's QR Code (printed copy or incorporated into the presentation)
      2. Going to  the Agenda and hitting "Add to My Schedule"
    • Additional Filters are available:
      1. Session - you can make one session worth more than others
      2. Tracks - If you have tracks setup (Breakout Sessions, Keynotes, etc), you can make one specific track (group of sessions) worth more
  4. Posters
    • Two ways of gaining the points
      1. You can scan the poster's QR Code (printed copy or incorporated into the presentation)
      2. Going to  the Posters and hitting "+ Add"
    • Additional Filters are available:
      1. Poster - specify one poster that is worth more
      2. Group - specify one group of posters that are worth more
  5. Posts
    • Four ways of getting points
      1. Twitter - Make a post to Twitter via the app/web posts section
      2. Facebook - Make a post to Facebook via the app/web posts secion
      3. LinkedIn - Make a post to LinkedIn via the app/web posts section
      4. Zerista - Make a post to posts section on the app/web
    • Additional Filters are available
      1. Post Type - you can make points only count for posts on sessions, on homepage, on sponsored posts, and more
      2. Hashtags - can make it so only posts with a specific hashtag will give you points
  6. Update Profile (Attendees)
    • This awards points for a user going in and making ONE change to their profile. This incentives attendees to go make an effort to fill out their profile. The more attendees with correct profiles, the higher your adoption is likely to be.
  7. Complete Surveys (Surveys)
    • This achievement awards points for users taking surveys. Please Note: This achievement will only work with with survey gizmo surveys and a survey gizmo integration must be set up. Integration must be selected for the achievement to work
  8.  Unlock Achievement (Wildcard)
    • This achievement is the jack of all trades. This simply generates a QR Code. It can be used in MANY creative ways. Some examples:
    1. Hidden Wildcard - The QR code is hidden someone where in the venue. Finding it awards you points. Clients have put the QR code on their conference Mascot. One had it next to Mickey Mouse (event at Disneyland). 
    2. Answer Conference Trivia Question - Client had a booth that attendees go to, to try and answer a trivia question. If the attendee answered correctly the volunteer at the booth showed them the QR code to scan

Please Note: Conferences can have more than one game for their event. However, a user can only play one game based on their reg type. A reg type cannot play multiple games at an event. 

Note: Cap/limits limit the amount of time a user can earn points. Once the cap has been reached, users can not gain points from the achievement any longer.

 

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